About Us
“You’ve built the business. We’ll help you get the attention it deserves.”
Our Story
Feeling like you’re doing all the right things, but still not cutting through the noise? At Light Up Branding, we get it. Our passion is helping you stop blending in and truly shine. We build your visibility, spark genuine conversations, and establish you as the go-to authority.
Who’s behind Light Up Branding? That’s us, Alex and Rich Luciano, a wife-and-husband team with 20+ years of marketing experience. We skip the fleeting trends for a straightforward approach that flat-out delivers results. We craft ‘can’t-help-but-look’ social media and standout websites that show your expertise, making you the clear choice.
You know social media should be more than pretty pictures, and your website more than a brochure, right? They’re for sparking real conversations, building genuine relationships, and turning visitors into loyal clients. We take the digital ‘to-do list’ pressure, the guesswork, the content churn, the ‘someday’ tasks, off your plate. This frees you to focus on what you do best: closing deals and growing your business.
Our ideal clients? Dedicated, ambitious professionals, ready to transform their brand from ‘just another name’ to genuinely unmissable. That’s the transformation we help you achieve. Together, we’ll build powerful content, ensure your message is consistently you, and create a digital presence that shines brightly, making a brilliant impression before you even say a word.
Want To Know How We Can Light Up Your Business?
Let’s have a quick chat!
Our Design Principles
Make an Impact
A polished social media presence and a professional website aren’t just about looking good, they’re about building real authority. Every design choice, every piece of content, and every strategy we create is designed to drive engagement, attract ideal clients, and grow your business where it matters.
Be Strategic
Nothing we do is by accident. We combine proven digital strategies with industry-specific expertise to help real estate and home industry professionals get seen, heard, and trusted, whether it’s through a scroll-stopping social media feed or a lead-converting website.
Be Creative
Template-driven content and cookie-cutter websites don’t build authority; they blend in. We believe in custom, creative solutions that capture your brand’s voice, story, and strengths, helping you stand out loud and proud in a crowded market.
Be Simple
Meet Your Team
Get to know the team that’s been providing small business owners with the tools for online success.
Alex Luciano
Founder & Managing Director
Alex loves spending time with her son and family, relieving stress through yoga and meditation, and spreading awareness of mental health in today's society. She centers her world around culinary explorations and good vibrations. Her biggest weakness is watching reality TV on Bravo.
Rich Luciano
Co-Founder & Creative Director
On his days off, you'll find Rich spending time with his family, exploring the outdoors, making homemade limoncello, finding the best pizzeria and craft beer in town, and tinkering with his remote control hobbies. His biggest weakness is the delicious ice cream waiting in the freezer.
