About Us

“You’ve built the business. We’ll help you get the attention it deserves.”

Our Story

Light Up Branding creates scroll-stopping brand identities and standout WordPress websites for small business owners, entrepreneurs, and the world’s problem solvers. 

Led by husband and wife duo, Alex and Rich Luciano, Light Up Branding is here to empower small businesses with the professional image and brand recognition they need to triumph over their competitors and rise to the top of their industry in today’s online world.

With over 20 years of combined marketing and branding experience, we’ve perfected our process for creating authority-demanding brands and online experiences that illuminate your brand’s mission, message, and merit for the people you want to reach most—before you even say a word.

Our clients are passionate, collaborative people fiercely dedicated to the success of their businesses. Together, we create visual languages that connect, convince, and convert so today’s small businesses can become tomorrow’s leading brands.

light up branding website design and development for small business

Want To Know How We Can Light Up Your Business?

Let’s have a quick chat!

Our Design Principles

Make an Impact

Beautiful, functional, memorable brand identities and websites are our means. Growing your business is our end. Every design choice we make is a purposeful step forward, bringing us closer to achieving the growth you desire.


Be Creative

Good design communicates a clear message, solves a problem, and brings something new into the world. Cookie-cutter websites and tired templates are the enemies of innovation—and we wouldn’t touch them with a stick.


Work Collaboratively

We inspire and are inspired by entrepreneurs determined to build a legacy. We honor what you’ve built and promise to work hand in hand with you, welcoming your vision, feedback, and questions at every stage of the project to build the brand you deserve.


Be Simple

In a world of 6-second attention spans, simple is good. Simple is memorable. Simple works.


Meet Your Team

Get to know the team that’s been providing small business owners with the tools for online success.

Alex Luciano

Founder & Managing Director

Alex loves spending time with her son and family, relieving stress through yoga and meditation, and spreading awareness of mental health in today's society. She centers her world around culinary explorations and good vibrations. Her biggest weakness is watching reality TV on Bravo.

Rich Luciano

Co-Founder & Creative Director

On his days off, you'll find Rich spending time with his family, exploring the outdoors, making homemade limoncello, finding the best pizzeria and craft beer in town, and tinkering with his remote control hobbies. His biggest weakness is the delicious ice cream waiting in the freezer.